When Shane Gonzales launched Alice Hollywood, it wasn’t just another edgy drop—it was the birth of a new subcultural fantasy. Building off years of punk-rooted rebellion under Midnight Studios, Gonzales’ latest world feels like a seductive fever dream drenched in…
There was a time when camo was reserved for military gear, Y2K rap videos, and that one rebellious cousin who never left home without a baggy pair of cargo pants. But fast forward to the past year, and camouflage has…
Leave it to Hermès to turn something as everyday as headphones into a luxury statement piece. The French fashion house just unveiled a pair of $15,000 USD headphones, and no—this isn’t just a flex for the sake of it. This…
In a digital world where boundaries between art, tech, and fashion dissolve daily, some ideas stand out not just because they look good—but because they ask: What if? Enter the Acne Studios x Adidas heel concept by designer @gregstufff, an…
At SO365, we don’t just spotlight emerging brands — we’re here for emerging artists, too. From streetwear to soundwaves, culture moves through creators like Brandon Maiison. Hailing from West Orange, New Jersey, Brandon Maiison is an emerging hip-hop artist with…
Lil Yachty’s not just skating through the rap game—he’s carving out real space in fashion too. And his latest collaboration with Nike, the bold “Lucky Green” sneaker release, is proof that Yachty’s creative vision is hitting new highs. But what…
Third Culture is a brand built for those who exist between worlds. They’re the kids of blended backgrounds, raised on dual identities and fluent in more than one way of seeing. It’s an African brand, but not in the way…
There’s no denying it—streetwear is everywhere. From pop-ups and Instagram drops to archive-styled lookbooks, denim shorts and oversized tees, the scene is flooded. And nowhere is that more obvious than right here in Cape Town, where it feels like a…
